New Workshops
NEW. Workshops for our Intergenerational & Ageless Future.
The Age of No Retirement is the world’s leading authority on intergenerational and ageless thinking. Our mission is a world where our age should not define us as workers, as customers and as citizens.
The successful organisations of tomorrow will be the ones who embrace intergenerational thinking today. Yet the majority of organisations across the UK and around the world have not yet woken up to the social and economic benefits of an intergenerational and ageless approach.
The 100-year life and the 60-year career are here to stay. The conversation is no longer about old vs. young, which is an outdated (and economically foolish) way to do business. The emerging future is intergenerational and ageless. It is a world of generational cohesion not generational separation.
These are the first three workshops in the series (more will follow soon) which focus on the three key business areas of human resources, product & service development and marketing & communications.
Baroness Sally Greengross, CEO, International Longevity Centre.
"The real value of The Age of No Retirement, and what sets them apart, is their focus on driving age-positive societal change through action."
"The Age of No Retirement helps us to see ageing differently, to be innovative and pioneering."
Elizabeth Cherian, Director, The innovation Group, J. Walter Thompson.
The Age of No Retirement plants the seeds of innovation within the world of multigenerational business."
Head of Diversity, GSK
"The Age of No Retirement enables us to look at the ageing demographic changes holistically - taking into account the social, medical, cultural and working aspects in order to generate practical solutions that benefit society as a whole."
Sir Muir Grey, Chief Knowledge Officer, NHS.
"The Age of No Retirement's mission is about culture change - by creating a new language, and amplifying new initiatives."
Workshop 1 - How to build an intergenerational workforce.
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Who should come along?
This workshop is for all HR, D&I and L&D leaders who want to start exploring what a truly intergenerational workforce and culture could look and feel like for your organisation.
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What is the format?
The workshop is interactive in nature, full of exercises and activities designed to stimulate the creation of an inspiring intergenerational strategy and tactical plan for your organisation. Topics to be covered include:
- Shattering generational stereotypes & proving the case for intergenerational thinking
- Exploring cultural barriers and entrenched ageism within organisations
- Establishing the business and social case for change
- Sharing stories and learning from pioneers from around the world
- Prototyping a new future for your organisation.
The Age of No Retirement is the ISO global lead for the creation of a new international standard for an ageless and age-inclusive working environment. We are working with representatives from 30 other counties to change how organisations build their workforces across all ages.
It will not be long before most, if not all, large organisations will have five generations working together in their workforce (matching the five or more generations of their customer base). When this happens, the current model of investing in the youth while leaving mature workers to coast into retirement will no longer be fit for purpose. In the new world of the 100-year life, and the 60-year career, successful organisations will be those who nurture and inspire their workers across a much longer, more dynamic and varied career.
Workshop 2 - How to develop products & services for all ages.
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Who should come along?
This workshop is for all product and service designers, product managers and R&D leaders who want to explore the design and development process through an age-blind lens.
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What is the format?
The workshop is interactive in nature, full of exercises and activities designed to stimulate the creation of an inspiring all-age strategy and tactical plan for your organisation. Topics to be covered include:
- Shattering generational stereotypes & proving the case for intergenerational design
- Exploring how generational blinkers inhibit or harm organisations
- Reviewing the design process and introducing The Age of No Retirement’s 10 Principals of Intergenerational Design
- Exploring the benefits of a new Ageless design strategy and plan for your business
- Sharing the stories and learnings from Ageless design pioneers from around the world
- Starting to build an Ageless design strategy for your organisation.
Our research has proven without a shadow of doubt that people of all ages have far more in common than the generational stereotypes would allow. The successful organisations of tomorrow will be those who understand that “age” cannot and should not be designed for. Age-inclusive products and services are usable by and useful to the widest possible range of people. By designing for greater diversity we design for everyone, which is good for our customers and good for business.
Workshop 3 - How to speak to customers of all ages.
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Who should come along?
The workshop is for all communicators, whether internal to the workforce or external to the customer, who want to explore a new communications strategy which engages and appeals across all ages.
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What is the format?
Topics to be covered include:
- Shattering generational stereotypes & proving the case for an Ageless approach
- Exploring All-Age language & imagery using our unique framework
- Reviewing and learning from a variety of communications strategies
- Sharing stories of brands which are doing this well, and those which are doing it not so well
- Exploring what a new Ageless communications strategy and a new dictionary, image bank and storytelling platform could do for your organisation.
Our research has shown that whether you are 18 or 65, and all ages in between, 9 out of 10 of us view the brands that are ageless as the ones that are the most modern and trustworthy. Yet the vast majority of marketers, advertisers and communicators remain deeply rooted in the silos of age- and generation-stereotyping. The language, imagery and messages that emanate from this mindset can be very harmful to brands, and limit the broader appeal of a product or service.
We are creating a movement of workers, employers, businesses, third sector, community groups, activists and citizens of all backgrounds and ages. As part of this we are building a formal network of affiliated organisations and individuals. Joining our network will allow you access to our ground-breaking research, events and latest insider news.