Why the fear of getting older inspired Dominique Afacan and Helen Cathcart, both in their 30's, to launch online platform Bolder.

Dominique Afacan and Helen Cathcart launched the online platform, Bolder, last year. Through story-telling and photography, it aims to change perceptions about growing older. Picture two young women with the world at their feet. They are in optimum health, earning a good living, surrounded by a large circle of friends and family. Now, picture those two women worrying their lives away. Terrified that the best years of their lives are slipping through their fingers, concerned that old age and everything that it represents – loneliness, unemployment, inactivity – is hurtling towards them at full speed. This fleeting life, they feel, is going too fast and they are under so much pressure to enjoy everything before it disappears.These two women happen to be me and my Bolder co-founder Helen Cathcart, but – honestly – in today’s world they could represent anyone. The reason? Ageism. And it doesn’t only affect those in later life. Both in our mid thirties, we set up Bolder to address a fear which we knew was ridiculous but that we also felt powerless to stop. Both working in the media, we recognised that our industry was half the problem; more column inches were spent explaining how to reverse the ageing process, than describing why we should embrace it.

"The reason? Ageism. And it doesn’t only affect those in later life. Both in our mid thirties, we set up Bolder to address a fear which we knew was ridiculous but that we also felt powerless to stop."

The concept for the site is simple – we champion people over the age of 70 who are inspirational or interesting in some way.

Michael Eavis, 79. Michael is a successful dairy farmer and founder of the hugely popular Glastonbury Festival, which takes place on his farm in Somerset.

Time to turn this on its head, we thought, and Bolder was born, just like that. We wanted to change this mindset and do our small bit in changing perceptions about getting older. Along the way we wanted to help ourselves to think more positively and create a bit more excitement about our futures.The concept for the site is simple – we champion people over the age of 70 who are inspirational or interesting in some way. Through beautiful portraiture and storytelling we spread a new message about growing older, and encourage our readers to find happiness in turning #anotheryearbolder.

Michael Wolff, 81. Michael co-founded Wolff Olins, one of the most successful design agencies in the world. More recently he runs Michael Wolff & Co and is involved in a new brand, Spring Chicken, focused on improving design for older people.
Frances Dunscombe, 83. Frances was snapped up by Grey Model Agency aged 82 and has already appeared on the catwalk at London Fashion Week.

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