Creative Collective, Variable's film "Get Old" spreads positive awareness on aging. They were comissioned by Pfeifer to create four films showcasing stories that break the mold of the negative pre-conceived notions surrounding the topic.

Words, film and images kindly snitched from Variable, whom we haven't been able to get a hold of just yet. However we adore this film too much not to post it. 

As a team of ambitious young creatives, we thoroughly grasp these negative connotations so we were thrilled to put our energy into a campaign message that we truly believe in.

"When asked how he felt about ageing, Hy couldn't even comprehend why we were interested in the topic. It was as if "age" didn't even exist in his world. For Hy, "age" has had nothing to do with his joy and contentment in life."

Variable

Screen grab from 'Get Old' by Creative Collective: Variable

This is the first of four films featuring Hy Snell, an energetic and awe-inspiring gentleman. When asked how he felt about ageing, Hy couldn't even comprehend why we were interested in the topic. It was as if "age" didn't even exist in his world. For Hy, "age" has had nothing to do with his joy and contentment in life. His immense passion for creating artwork, has kept him moving forward - without looking back for over seven decades, despite his ongoing battle with failing eyesight. 

At 94 years-old and a dwindling 5% of his eyesight remaining, Hy continues to find inspiration in the fact that he is literally seeing things differently, every day. This idea spoke volumes to us since it is instantly relatable, on so many levels.

"I love to paint and when I paint i'm happy!"

Hy Snell

Hy, is a living testament to tenacity and perseverance. He proves that each road block in life, as tough as it may seem at the time, can still provide tremendous opportunity for growth and prosperity.

Credits
Production Company | Post Production | Creative Collective: Variable
Director | Editor: Jonathan Bregel
Executive Producer: Tyler Ginter
Producer: Alex Friedman
Production Supervisor: Paige DeMarco
Production Coordinator: Alexandra Van Voorst van Beest
Cinematographer | Photographer | Colorist: Khalid Mohtaseb
Art Director: Joseph Sciacca
1st AC | DIT : Dan Stewart
Sound Mixer: Anthony Viera
Assistant Editors: Dan Stewart, Jeff Levine
Motion Graphics: Maha Mohtaseb
Creative Assistants: Ashley Horton, Michelle Brooks, Dotsie Bregel
Client: Pfizer
Agency: Edelman
Creative Development & Casting: Edelman & Variable
Executive Creative Director: Jimmie Stone
Executive Producer: TJ Sponzo
Copy Supervisor: Kristen Dietrich
Original Score: Keith Kenniff
Unseen Music, 2013 | unseen-music.com
Sound Mix & Design: Brooklyn Post Studio
brooklyn-post.com

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