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Our Team

We are a multidisciplinary and intergenerational team of citizens, workers, researchers, designers, thinkers and innovators. We believe in working collaobratively and we are continually looking for opportunities to partner with other individuals, businesses and organisations as we move forward. 

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Jonathan is a passionate, driven social entrepreneur. The greater the challenge, the greater the inspiration. Jonathan began his career as a doctor in the NHS before moving into health IT via an MBA at University of Edinburgh.

In 2011, Jonathan entered and won a national challenge, run by the Design Council and funded by the Department of Health. It was here that he was first introduced to design-led thinking and came to appreciate that every problem, no matter how large or complex, could be solved by design and innovation.

In 2014, Jonathan launched Trading Times – the online service that connects people over 50 with local employers for flexible, paid work. As a direct result of insights gained through the prototyping, piloting, developing and launching of Trading Times, Jonathan became committed to changing the narrative of Age, from one of dependence and decline, to one of exploration and optimism. 

Jonathan was born in London and grew up in South Africa. He lives in London with his wife Robinne, daughter Ruby, and son Tyler.


George started out as an organisational psychologist studying for her MSc in London in 1995. However she soon realised that radical organisational change could be achieved more effectively and more successfully using the power of design and radical creative thinking. In 2002 she founded her design company, This is Real Art. In its 12-year lifespan it became one of the most disruptive and celebrated design studios in the world, working with the likes of Channel 4, Sony, Virgin, MTV and Coca-Cola.

In 2012, George realised that she needed a change. She still believed in the disruptive power of design but wanted to devote her passion and skills to use design and innovation to solve social issues. So in 2012 she launched Commonland, a studio dedicated to using design-thinking to tackle big social issues. It was through Commonland that she met Dr. Jonathan Collie and the co-journey to tackle ageism head-on began.

George lives in London with her daughter Iris and a rather exuberant hound called Ivy.

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Marie is a seasoned business leader, with a bias for customer/user-driven innovation, as well as a flair for disruptive forces and new white spaces. Her international 15+ year track record encompasses marketing, insight & foresight, innovation, new business development. She has successfully led the transformational growth of several health & beauty brands and was Director of Insight for Innovation at l’Oréal prior to joining the Age of No Retirement.

Marie believes that "conscious capitalism" is not an oxymoron, and is committed to leverage the innate potential of businesses to make a positive impact on society.



Joseph is a graphic designer and lecturer in Visual Communication at the Royal College of Art. With a strong focus on social and political issues, much of his work explores designs role in initiating social participation and civic engagement. 

Having worked for a range of clients including the British Council, The School of Education, University of Birmingham and Commonland – Joseph is continuing his ongoing involvement as part of the Age of No Retirement Team. 


Gigi Is a TV and online journalist and editor. Over a career spanning nearly 25 years she has worked on a wide range of programmes including the first four series of the Bafta award winning Big Brother. She also devised the BBC's Emmy winning How Do You Solve A Problem Like Maria with Andrew Lloyd Webber.
In 2008 Gigi launched the online parenting site, Mumsrock, named as one of the top 50 UK parenting websites by The Independent. It was while working as editor on the sister site to Mumsnet, Gransnet, that Gigi met  George and Jonathan and learned about the fantastic  Age of No Retirement team. Gigi is 50 this year.

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